TLK creative process 16/01/12

Damian Proctor (redweb)
Simon Pride (aucb)
Mark Sephton (freelance)

What fuels your creativity and how do you stay inspired?
- twitter tends to be a good interest and collection of daily inspiration
- offline tasks and tasks not to away from working thought helps
- get thoughts out there, make them in front of you on show

Account managers role within an agency
Take briefs
Manage clients
And allow creatives to work
Be the negotiator basically

How do you find clients, establish a good working relationship, and ensure this partnership has longevity and currency?
- don’t make promises you can’t keep
- keep a healthy relationship
- clients need to be involved not just in the beginning or at the end but in process
- work needs to be positive, you will find that there are clients that you have to close accounts with. Work groups need to be kept positive you don’t want a creative dreading working with a particular client and that needs to be valued.
Even though the particular client may be financially benefit that is not necessarily important.
- perseverance can pay off however.

How do you pitch to clients?
Are there any particular ways of pitching that you have found to be effective?
What do you do if you loose a pitch?
- demonstrate that you can be an asset
- show you have an understanding about the company
- if a client doesn’t sense direction they won’t choose you.
- if a pitch wasn’t successful get feedback
- be considerate of the client, they’ve seen many pitches and some right before yours. Be different.
- pitches can be free or paid. Some you will have to judge whether you need to paid. Obviously this is judged by the quality of yourself and the standard you are currently at.

Tint eye - a jpeg pixelation match that finds images that are similar to yours.

How do you research a brief?
How much research comes from the client and how much do you generate?
- a brief has a certain amount of research in it, must be careful of information overload.